Xinghua, a county-level city under the jurisdiction of Jiangsu Province and managed by Taizhou City, is located in the middle of Jiangsu Province and the north wing of the Yangtze River Delta, between the Yangtze River and Huaihe River, and in the hinterland of Lixia River. It is a famous historical and cultural city in Jiangsu Province. The total area is 2393.35 square kilometers. It has jurisdiction over 3 streets, 22 towns and 1 township. In 2021, Xinghua will have a permanent population of 1.1266 million and a registered residence population of 1.5084 million.

Xinghua was called Zhaoyang in ancient times, also known as Chushui; The historical and cultural heritage is rich and has a long history. According to textual research, the history of human survival in the territory can be traced back to more than 6000 years ago. Xinghua has produced world-famous writers, calligraphers and painters, such as Shi Nai'an, the author of "Outlaws of the Marsh", one of the four famous works in China, and Zheng Banqiao, the head of the eight strange things in Yangzhou. Xinghua has a profound cultural heritage and a large number of talents. From Xianchun in the Southern Song Dynasty to Guangxu in the late Qing Dynasty, 262 people were elected, 93 were Jinshi, and 1 was the champion, which is rare in the country.

Xinghua is a famous "land of fish and rice", and the first batch of national whole-area tourism demonstration areas, national ecological demonstration areas, national health cities, national top 100 counties, national environmental protection model cities, and "Thousand Island Cauliflower", one of the four largest flower seas in the world, is famous. On October 22, 2018, it was included in the list of pilot zones for the integrated development of the national rural primary, secondary and tertiary industries in 2018. In November 2018, it was selected as one of the top 100 industrial counties (cities) in 2018. In December 2018, it was selected as one of the top 100 national county economies with comprehensive competitiveness. In November 2020, it was selected as "China's Top 100 Industrial Counties (Cities) in 2020", ranking 95th.

In 2021, Xinghua's GDP will reach 102.94 billion yuan, an increase of 9.5% over the previous year. Among them, the added value of the primary industry is 14.127 billion yuan, and the added value of the secondary industry is 39.75 billion yuan; The added value of the tertiary industry is 48.217 billion yuan, and the proportion of the tertiary industrial structure is 13.9:38.9:47.2.