Yibin, a prefecture-level city administered by Sichuan Province, is known as "the first city on the Yangtze River, the capital of Chinese wine and the capital of Chinese Bamboo". It is located at the junction of Yunguichuan, Jinsha, Minjiang and Yangtze rivers. The terrain is high in the southwest and low in the northeast, belonging to the subtropical monsoon humid climate. The forest coverage rate of the city exceeds 46%, and the content of negative oxygen ions in the air is as high as 47,000 / cubic centimeter (seven holes and trenches), which is extremely suitable for human habitation. Therefore, Changning County within the jurisdiction has become a famous Changshou County. It covers an area of 13,283 square kilometers and has jurisdiction over 3 districts and 7 counties. The permanent population will be 4.605 million in 2021.

Yibin has a profound cultural heritage, with a history of 2200 years of city building, 4000 years of wine making and 3000 years of tea planting. It is a national historical and cultural city. Born in the past generations, they have nurtured countless revolutionary martyrs and literary masters such as Li Shuoxun, Zhao Yiman, Yang Hansheng, Tang Junyi, Yu Zehong, and accumulated diverse Yangtze River culture, wine culture, Bo Miao culture, Nezha culture, Anti-Japanese War culture, and folk culture. Yibin has the Yibin Campus of Chengdu University of Technology, Yibin Campus of Sichuan Light Chemical University, Yibin Campus of Xihua University, Yibin College, Chengdu College of Sichuan International Studies University, Yibin Vocational and Technical College and other colleges and universities.

Yibin is a central city along the Yangtze River designated by the state, one of the seven regional central cities cultivated and expanded in Sichuan, a central city in the upper reaches of the Yangtze River designated by Sichuan Provincial Party Committee, a national comprehensive transportation hub, and a gateway to the southern opening hub of Sichuan. Will strive to create Chengdu-Chongqing Shuangcheng economic circle education deputy center. In January 2020, the Science and Technology Department of Sichuan Province and the Development and Reform Commission of Sichuan Province approved and supported Yibin and other six cities to build provincial-level innovative cities. On February 26, 2020, Yibin Morning Tea Advantage Area with Chinese characteristics was identified as the third batch of advantage area with Chinese characteristics of agricultural products.
In 2022, the GDP of Yibin reached 342.784 billion yuan, an increase of 4.5% over the previous year.